Reading on mobile devices is a form that has not fully reached the level of other electronic reading devices such as tablets and eReaders. This has generally been due to the size of many mobile devices in previous years, but now mobile devices such as Apples iPhone and Samsung’s Galaxy have started to incorporate much bigger screens reaching to around 5.1”. This further development into bigger screens will draw in more users to read on their mobile phones and this as we have seen with other reading devices is able to create change on the publishing industry.
2014 has been very much a year of transition into reading on your phone as phones have always had the best aspect of practicality with other forms of media and lifestyle and now with an increased screen size that practicality extends to reading books on the go. It has also been a good year to start assessing the market for this and drawing in data to show how people are responding to reading on their mobile phones. From a study by PersonaNonData (2014), a survey of 3,000 people from two of the most up to date mobile phone economies, The United States and The United kingdom, were analyzed to see their mobile reading trends. These figures showed that almost half (44%) of the people surveyed read an eBook on their smartphone devices within the last twelve months. This amount of people show that the increase into mobile phone reading is extremely higher than previous years if the data is correct. This means that if we were extrapolate this data to the population of mobile phone users in the United Kingdom alone, where there are an estimated 35-million smartphone users, the amount of people reading on their smartphones is well into the millions.
It is clear that many people are starting to overcome the assumption that reading a book on a phone is somewhat impossible as books are perceived to be too long and too big to be focused down onto your 5.1” screen. However that obstacle lies with publishers as there is often been a negative view from publishers when concerning reading on a smartphone (Pontin, 2012). The though of straying even further away from print with the transition into reading on smartphones is very plausible.
Word Count: 383
Bibliography
Personanondata.blogspot.co.uk, (2014). Personanondata: Mobile Reading Trends: How solid is the Kindle's position?. [online] Available at: http://personanondata.blogspot.co.uk/2014/10/mobile-reading-trends-how-solid-is.html [Accessed 15 Nov. 2014].
Pontin, J. (2012). Why Publishers Don't Like Apps | MIT Technology Review. [online] MIT Technology Review. Available at: http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/ [Accessed 15 Nov. 2014].
2014 has been very much a year of transition into reading on your phone as phones have always had the best aspect of practicality with other forms of media and lifestyle and now with an increased screen size that practicality extends to reading books on the go. It has also been a good year to start assessing the market for this and drawing in data to show how people are responding to reading on their mobile phones. From a study by PersonaNonData (2014), a survey of 3,000 people from two of the most up to date mobile phone economies, The United States and The United kingdom, were analyzed to see their mobile reading trends. These figures showed that almost half (44%) of the people surveyed read an eBook on their smartphone devices within the last twelve months. This amount of people show that the increase into mobile phone reading is extremely higher than previous years if the data is correct. This means that if we were extrapolate this data to the population of mobile phone users in the United Kingdom alone, where there are an estimated 35-million smartphone users, the amount of people reading on their smartphones is well into the millions.
It is clear that many people are starting to overcome the assumption that reading a book on a phone is somewhat impossible as books are perceived to be too long and too big to be focused down onto your 5.1” screen. However that obstacle lies with publishers as there is often been a negative view from publishers when concerning reading on a smartphone (Pontin, 2012). The though of straying even further away from print with the transition into reading on smartphones is very plausible.
Word Count: 383
Bibliography
Personanondata.blogspot.co.uk, (2014). Personanondata: Mobile Reading Trends: How solid is the Kindle's position?. [online] Available at: http://personanondata.blogspot.co.uk/2014/10/mobile-reading-trends-how-solid-is.html [Accessed 15 Nov. 2014].
Pontin, J. (2012). Why Publishers Don't Like Apps | MIT Technology Review. [online] MIT Technology Review. Available at: http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/ [Accessed 15 Nov. 2014].