With eBooks being accessible on many devices that are not solely focused on reading alone, such as the Kindle 1 in comparison with Apple’s iPad, The involvement of rich content media and added features are being added to eBooks to enhance the user’s experience. This has proven very useful to industries such as education where textbooks can be better illustrated with additional interactive features and further explanation. As well as this the children’s publishing sector has benefited from the interactivity that can be added to eBooks as these features add another aspect to the book and can often hold a child’s attention for longer which can sometime prove difficult.
Adding premium content in the form of added features can seem like a bonus in many ways both for the user and the supplier. For example a biology textbook that is available through electronic devices can have the additional feature of molecules that can been seen in a 360 degree view allowing students to better understand the makings of it. Moving away from educational publishing, even electronically published magazines can have many add-ons that user love to engage with. These are all benefits for the users but what benefits are there for the publishers themselves? Of course there is an added attraction for sales of the electronic publication as there are more aspects available and this can boost revenue through sales. As well as this it shows how publishing companies are starting to diversify into different forms of digital publishing that is an essential key to their strategy as the market progresses into 2015 (Tizara, 2014).
However the issue is that this premium content that is added is often premium because it as an additional cost whether it be when you buy the electronic publication or an ‘in-book’ purchase. This issue of cost often doesn’t fair well with customers, as there is already a concern with pricing of publications that are digitally released. The fact that there is no cost for print has made consumers question the prices that are attached to some eBooks and magazines. As a whole, digital-first content that is being provided by publishers is encouraging seeing as it keeps the publishing industry current and can even boost their profits in times where profits are key to keep the industry alive.
Word Count: 387
Bibliography
Tizara, (2014). 10 Things to Consider in Developing your Digital Publishing Strategy. [online] Available at: http://tizra.com/downloads/Tizra-White-Paper-10-Keys-to-Digital-Strategy.pdf [Accessed 19 Nov. 2014].
Adding premium content in the form of added features can seem like a bonus in many ways both for the user and the supplier. For example a biology textbook that is available through electronic devices can have the additional feature of molecules that can been seen in a 360 degree view allowing students to better understand the makings of it. Moving away from educational publishing, even electronically published magazines can have many add-ons that user love to engage with. These are all benefits for the users but what benefits are there for the publishers themselves? Of course there is an added attraction for sales of the electronic publication as there are more aspects available and this can boost revenue through sales. As well as this it shows how publishing companies are starting to diversify into different forms of digital publishing that is an essential key to their strategy as the market progresses into 2015 (Tizara, 2014).
However the issue is that this premium content that is added is often premium because it as an additional cost whether it be when you buy the electronic publication or an ‘in-book’ purchase. This issue of cost often doesn’t fair well with customers, as there is already a concern with pricing of publications that are digitally released. The fact that there is no cost for print has made consumers question the prices that are attached to some eBooks and magazines. As a whole, digital-first content that is being provided by publishers is encouraging seeing as it keeps the publishing industry current and can even boost their profits in times where profits are key to keep the industry alive.
Word Count: 387
Bibliography
Tizara, (2014). 10 Things to Consider in Developing your Digital Publishing Strategy. [online] Available at: http://tizra.com/downloads/Tizra-White-Paper-10-Keys-to-Digital-Strategy.pdf [Accessed 19 Nov. 2014].