Social media has transformed the way published materials are viewed from educational purposes to personal reading. It has also helped increase the circulation of many books as peers are easily able to share views and hold online book clubs to increase their own library. It has helped publishing companies especially in their marketing departments, as they are able to use social media outlets to greater promote books and more specifically to their target audience.
This new incite into individual reading habits and what people read has been able to surface due to social medias access into users personal information. However social media has not only been beneficial to publishing companies, t has also helped the independent publishers who would very much struggle trying to enter the publishing giants. An independent author can publish his works online and using what is probably the best free marketing tool available, social media, the book can get great publicity. This marketability that social media is offering to the publishing industry as a whole is what is changing the publishing game. Authors who fully utilize the opportunities that social media have to offer have been able to build good followings of readers and communicate directly with their fans. This level of interaction between authors and fans is what has allowed authors to create such close followings. As well as this authors themselves have huge following on twitter for example the author J. K. Rowling has close to 4 million twitter followers and with the click of one button she is able to access her worldwide fan base directly. Fans love the personal level that they are communicating on with their favourite author!
However what I find with the rise in social media is the increased quantity of published items that are being released (Decuigis, 2014). This increased flow of work is somewhat diluting the market and some argue that is allowing a lot of pointless and fake material to be published. There is not much regulation of the credibility of online publication and social media can often make these articles/publications go viral with no actual backing to them.
Word Count: 351
Bibliography
Decugis, G. (2014). Social Media Publishing is dead (as we know it) | Scoop.it Blog. [online] Scoop.it Blog. Available at: http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ [Accessed 8 Nov. 2014].
This new incite into individual reading habits and what people read has been able to surface due to social medias access into users personal information. However social media has not only been beneficial to publishing companies, t has also helped the independent publishers who would very much struggle trying to enter the publishing giants. An independent author can publish his works online and using what is probably the best free marketing tool available, social media, the book can get great publicity. This marketability that social media is offering to the publishing industry as a whole is what is changing the publishing game. Authors who fully utilize the opportunities that social media have to offer have been able to build good followings of readers and communicate directly with their fans. This level of interaction between authors and fans is what has allowed authors to create such close followings. As well as this authors themselves have huge following on twitter for example the author J. K. Rowling has close to 4 million twitter followers and with the click of one button she is able to access her worldwide fan base directly. Fans love the personal level that they are communicating on with their favourite author!
However what I find with the rise in social media is the increased quantity of published items that are being released (Decuigis, 2014). This increased flow of work is somewhat diluting the market and some argue that is allowing a lot of pointless and fake material to be published. There is not much regulation of the credibility of online publication and social media can often make these articles/publications go viral with no actual backing to them.
Word Count: 351
Bibliography
Decugis, G. (2014). Social Media Publishing is dead (as we know it) | Scoop.it Blog. [online] Scoop.it Blog. Available at: http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ [Accessed 8 Nov. 2014].